May 23-26, 2022 | Huntington Place (Formerly known as TCF Center), Hall C | Detroit, MI

Speaker List

Matthew Ayers

Matthew Ayers

Lead Product Traininer & Applications Consultant | SoundOff Signal

Matthew Ayers is a Lead Product Trainer at SoundOff Signal, a Michigan-based manufacturer of emergency warning technologies. Before joining SoundOff in 2018, Matt served 23 years as a law enforcement officer, his career culminating as a patrol services commander at the rank of Captain. He is a graduate of the FBI National Academy’s 259th Session. He was his agency’s on-scene commander for the 2016 Gatlinburg (TN) Wildfires.

Matt has extensive experience as a law enforcement trainer, policymaker and fleet manager. Additionally, he has completed hundreds of police and fire vehicle upfits, becoming an expert on the process and needs of emergency vehicle operators. To share his knowledge, Matt has written 30 articles on warning system technology for Hendon Media Group and served as chair of the Police Fleet Expo from 2015-2018.

After many years working in and with emergency vehicles, Matt has a passion for how warning systems can improve communication and enhance safety for all roadway users. In his role with SoundOff Signal, he trains technicians and upfit providers, and supports public safety and first responder agencies with cutting edge information about warning system applications. Many of his concepts for calming chaotic visual messages are now standard in the industry.

Matt is active on LinkedIn, where he has authored “It's Not Rocket Science...It's Harder,” about leadership, and "bluePRINT: Intelligent Control and More,” detailing SoundOff Signal’s innovative intelligent control system, and other helpful articles. He is the co-creator of the “Twisted Pair” video series on SoundOff Signal's YouTube Channel, the industry's first video series focused on educating, informing, and empowering vehicle upfitting specialists.

Matthew Ayers is a disabled veteran who served two enlistments in the United States Army’s 10th Mountain Division. He is married with two children and resides in Tennessee

Session Archive

Calming Chaos: A New Approach to Emergency Vehicle Warning Messages (EXPO Hall Shop Talks)

November 16, 2021
1:30 PM - 1:55 PM (ET)

Government fleet managers will gain new insights and strategies for emergency vehicle lighting applications. More Info

Published Work