June 24 - 27, 2025 | Charlotte Convention Center | Charlotte, North Carolina

Speakers

Lindsey Bertino

Lindsey Bertino

Police Brand Marketing Manager | Ford Pro

Lindsey Bertino is the Police Brand Marketing Manager at Ford Pro.  She leads the brand team in developing vehicle offerings and strategies that assist officers in their day-to-day roles.  Lindsey strives to bring more customer focused features to our products while building brand awareness in the Ford Pro Police Vehicle line-up and the comprehensive suite of Ford Pro solutions.

Lindsey began her career at Ford Motor Company in 2003 in North American Sales Accounting before moving to the Retail Trade Cycle team, then assumed a role in Global Advanced Product Marketing where she specialized in global off-road vehicle strategy and truck future strategy.  She joined Ford Pro as the Cross-Vehicle Marketing Manager prior to becoming the Police Brand Marketing Manager. While at Ford Pro, she has worked to expand the fleet offering within our Cross-Vehicle programs and helped to launch Bronco, Bronco Sport, Maverick, and Mustang Mach-E. 

As the Police Brand Marketing Manager, she helped launch the F-150 Lightning SSV, the new 2024 F-150 Police Responder, and the new 2025 Police Interceptor Utility.  Lindsey has a bachelor’s degree from the University of Miami, where she was a 4-year varsity crew member and is currently pursuing an MBA from the University of Michigan.  Lindsey comes from family involved in law enforcement, furthering her passion for her dream job as the Police Marketing Manager.

Upcoming and recent sessions

The Police Pursuit Vehicle - Is it Still Necessary?

May 8, 2024
3:05 PM - 4:05 PM (ET) || L013

To buy pursuit-rated or not to buy pursuit-rated? A look at what makes a vehicle pursuit-rated, and discuss common concerns your stakeholders and fellow officers may have. More Info